Trademark registration in Switzerland
Registering a trademark in Switzerland is an important way to safeguard the name, logo or other sign attached to your goods or services. Before filing, it pays to confirm that the sign is distinctive and does not infringe anyone’s earlier rights.
Protecting a brand on the Swiss market means taking into account the multilingual environment, the particular practices of the Swiss office and a precise definition of goods and services. A properly prepared application cuts the risk of oppositions, office objections or a later narrowing of the scope of protection.
The first practical step is a search, which reveals whether similar or identical signs already exist. A search is not always mandatory, but it often determines whether the application is filed as it stands, the artwork is adjusted, the list of goods and services is changed or a more cautious strategy is chosen.
The second step is selecting the goods and services. A trademark does not protect a sign in general, only in specific areas of business, so the classes must be chosen and worded so that protection matches both current and planned use of the brand.
Once the application is filed, it is examined and published. At this stage the office may ask for additional information, or the owner of an earlier mark may file an opposition. Office requests and oppositions must be answered promptly and to the point; otherwise registration may be refused or restricted.
Expert help with trademark registration in Switzerland
You can hand your German trademark registration over to specialists who will review your sign, recommend the right scope of protection, prepare the application and keep track of the proceedings. We help with searches, choosing classes, refining the list of goods and services, communicating with the office and responding to any official requests.
We provide trademark registrations, renewals, assignments, licences, monitoring of new filings and infringement advice. Our aim is a Swiss trademark application without avoidable errors and with minimal administrative effort, of real value to premium brands, retailers, service providers and international portfolios.
Registration procedure
